27 year old twin sisters, Mary-Kate and Ashley Olsen, opened the first flagship store for their fashion line, The Row, just recently. The Olsens’ wanted the store to represent Los Angeles, where the Row began nearly a decade ago, so they worked with local designers, David Montalba and Courtney Applebaum, to create a modern 3,800-square-feet of pure elegance and minimalist aesthetic. Located at 8840 Melrose Place, the store has been described by the fashion gurus as a “hidden gem”, because it is not visible from the street and customers have to pass through white double doors and a narrow black courtyard to reach it.
‘We’ve always wanted our own store; it’s always been part of the plan,” Mary-Kate said. “It was a toss-up between New York and LA., and when this space became available, we jumped on it. It used to be a hair salon and my sister and I used to come here, so we were very aware of the space.”
“We had been coming here since we were, like, 10 years old,” added Ashley. “We are from here and The Row started here, so it was all very appropriate.”
“Ultimately, for us, it was about setting it up like a home and just having the apparel be a part of the space,” said Ashley.
Here are some pictures of the absolutely amazing space:
I am in complete awe and love the simplistic style of the store.
For more on the Olsen Twins and The Row, check out Women’s Wear Daily’s latest interview with them ‘Row Dives Into Retail’. You’ll find out about their decisions about their first flagship store for The Row, the process of creating the space, and possible future plans for the brand and the twins themselves.